Interference of Stimuli on Associative Tasks – The Stroop Effect
The Stroop Effect test demonstrates how interference causes the brain to experience a slower processing time because it is trying to sort through conflicting information it is receiving from outside sources.
This test looks at the overall effect on an individual of doing these interference tasks. You can also measure other physiological effects of the Stroop Effect on the body: increased sweating, increased heart rate, increased respiration – all of which can be typical signs of stress.
See other popular psychological physiology labs from iWorx
Facial Electromyograms (EMG) and Emotion

Features:
- Quick set-up
- Integrated pre-calibrated sensors
- Built-in high voltage stimulator
- Unique iWire plug and play sensors
- Easy-to-use software
- and, more innovative teaching labs
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