Interference of Stimuli on Associative Tasks – The Stroop Effect

Download the lab

The Stroop Effect test demonstrates how interference causes the brain to experience a slower processing time because it is trying to sort through conflicting information it is receiving from outside sources.

This test looks at the overall effect on an individual of doing these interference tasks. You can also measure other physiological effects of the Stroop Effect on the body: increased sweating, increased heart rate, increased respiration – all of which can be typical signs of stress.

See other popular psychological physiology labs from iWorx

Eriksen Flanker Test

GSR and the Lie Detector Test

Facial Electromyograms (EMG) and Emotion

Skin Temperature, Stress, Calming and Embarrassment

Personality and Vagal Tone

View all Psychological Physiology labs

Behavioral Marketing Kit
Behavioral Marketing Kit

Features:

  • Quick set-up
  • Integrated pre-calibrated sensors
  • Built-in high voltage stimulator
  • Unique iWire plug and play sensors
  • Easy-to-use software
  • and, more innovative teaching labs

Request a Quote for a BMK-TA Teaching Kit

[contact-form-7 id=”5062″ title=”BMK-TA Quote Request”]

Would you like to speak to an iWorx representative?

Give us a call at 603-742-2492 or we’ll call you. Just email your name, telephone number and a convenient time to call.

 

Meet With Us

Quick online consultation with an Applications Specialist

Design Your System

Choose the parameters you want to Measure

ECG/EKG
EMG : Number of Channels
Invasive BP : Number of Channels
Non-Invasive BP : Number of Channels
Flow : Number of Channels
Temperature: Number of Channels
Force: Number of Channels
Stimulation: Describe the type

Recover Password

We will contact you with your login info. 

Newsletter Signup